250 ml

Luxurious deep purple shampoo - neutralizes yellow pigments in the hair, leaving a cool tone while nourishing and adding a boost of shine.

• Ideal for grey, super-lightened or de-colored hair. Its violet pigment tones down unwanted yellow, light blonde or streaked hair.
• For blondes that constantly strive for whiter, brighter color. Use this shampoo every other wash to keep your perfect blonde tone. With vitamin B5, oils rich in vitamin E Platinum shampoo adds moisture, hydration and shine.
• Protects against environmental pollution, leaves the hair hydrated and replenished.
• Gives hair shine, softness and vitality with its formula.

How to Use:

Apply to damp hair and massage into a lather. For greater toning, leave for 3–5 minutes, then rinse thoroughly. If the desired color effect is achieved, alternate with a suitable color safe shampoo to avoid over-pigmenting.

About INNOluxe

Welcome to the next generation of hair repair.

Revolutionize every color with INNOluxe V2. V2 is INNOluxe’s next generation repairing treatment developed to achieve levels of rebuilding never been seen before. This highly innovative, incredibly powerful system utilizes the latest protein technology to transform the way hair is bleached and colored. INNOluxe creates the freedom to achieve so much more while leaving hair noticeably healthier and significantly stronger. This opens up amazing creative options for hairdressers to give their clients their greatest ever hair!